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Our Story

Footy’s best when it’s a bit rough around the edges. That’s the game we grew up with.

We wanted to make some tees with these mud-caked memories for our mates. There’s some great footy art and apparel out there – make sure you check out Chris Rees and Mike Hugo. But the official stuff is pretty straight. We wanted something that wasn’t so sterile. So we made our own.

This gear is about the good old days. Banners that took the piss. Torn up phone books. Stone cold Superdogs. Standing in your favourite spot. The ritual Saturday avo trip into enemy suburbs.

This gear isn’t about the AFL, and these are not official AFL endorsed products. If you would like to buy gear that’s been officially approved by the AFL and its member clubs and bodies please visit Shop AFL.

If you want warts-and-all gear that celebrates the suburban footy culture that we all helped create then have a look around and please give us a go.


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